Perspectives & publications · Georges F. Mirza
What’s next for
category management?
I write about what inspires me: solutions that challenge familiar thinking and have the potential to move retail and CPG forward. My aim is to help them get noticed, reach meaningful pilots and testing sooner, and move into production where they can make a lasting impact.
01 · Category management
Space, assortment, AI, data, and the solutions reshaping decisions.
02 · Robots in retail
Field observations and perspectives on robotics, store automation, and execution.
From the publication archives
Recent perspectives
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Leadership & innovation
The teams behind
the solutions.
Building great products starts with people. Perspectives on teams, startup leadership, and the decisions that shape innovation.
A selective editorial series
Showcasing Differentiators
My reviews of selected solutions that I believe bring meaningful differentiation to retail and CPG. Inclusion reflects my independent editorial judgment.
An independent perspective
I choose what I write about based on what I find meaningful, inspiring, and worth examining.
My perspective comes from years of building and leading retail and CPG product teams, expanding solution portfolios, and helping solutions achieve majority market share. That experience shapes my writing, what catches my attention, the questions I ask, and what I believe it takes to move a promising solution into everyday use and deliver meaningful results.
Inclusion reflects my independent editorial judgment.
The perspective behind the writing
Georges F. Mirza
Retail & CPG product and technology strategy advisor. My writing draws on experience in category management, space and assortment planning, computer vision, robotics, and AI.
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Perspectives on category management, robots in retail, and solutions moving our industry forward.